Kon — Senior UX Designer

Who About the designer

Rigour from
engineering.
Empathy from
design.

I came into UX from an unusual angle — a BSc in Software Engineering before a Masters in UX Design. That combination means I understand the constraints developers work within and the needs of the people using what gets built. I'm rarely the designer who hands over something unbuildable.

Over eight years, I've worked where design genuinely matters: shaping how millions of people interact with UK government services, then doing the same in financial services at Lloyds Banking Group. High-stakes, high-complexity environments where the cost of getting it wrong is real.

I'm drawn to hard problems — bureaucratic systems, financial products, anything people find confusing or intimidating. That's where good design has the most impact.

BSc Software Engineering

MSc UX Design

London, UK

8 Years Experience

Service Design

UI & Visual Design

AI & Emerging Tech

Where Career & context

01 of 02

Government

UK Public Sector · 4 years

Designing services used by the entire UK population. From digital tax returns to citizen benefit applications — every decision had to work for everyone, regardless of digital literacy, device, or circumstance. No exceptions.

GOV.UK Design System Accessibility Service Design User Research Content Design

02 of 02

Banking

Lloyds Banking Group · 4 years

Financial services design at scale. Translating complex regulation and product logic into interfaces that 26 million customers can use with confidence — and that build the trust a bank needs to survive. High consequence, high visibility work.

Financial UX Design Systems Mobile-first FinTech Regulated Products

Why Design principles & approach

Design that
argues
for itself.

After eight years designing for people in high-stakes situations — dealing with taxes, benefits, business banking, design systems — I've developed a way of working that starts with what's actually happening for users, not what we assume. Evidence first. Simplicity always. Systems thinking throughout.

Evidence over assumption

Every design decision traced back to something real — a session observation, a data pattern, a pain point observed in research. Intuition has a role, but it needs to answer to evidence.

Complexity is a design failure

When something is complicated, it usually means the designer didn't do the hard work. I absorb complexity on behalf of users — so they never have to feel it. That's the job.

Think in systems

Screens are the visible tip of a much larger system. I work across the whole — the service, the organisation, the policy constraints — not just the pixels. The best UX fixes things upstream.

Good design is not about how it looks. It's about how well it serves the person who needs it most, in their most difficult moment.

Rigour from engineering. Empathy fromdesign.

Design that argues for itself.

Rigour from
engineering.
Empathy from
design.

Design that
argues
for itself.