Business Banking customers who want to close their accounts currently have no digital path — they must fill in a paper form, post it, and wait with no visibility of where they are in the process. This project digitalises that journey, giving customers a clear, self-serve way to close their accounts online while eliminating the ambiguity and friction of a manual, paper-based process.
"I filled in the form, scanned it, emailed it over, and then just waited. I had no idea if they'd received it or what happened next."
When a Business Banking customer decides to close their accounts, they must complete a four-page form — either filled in electronically or by hand — and email it as a scanned document to the bank. There is no dedicated digital journey, no acknowledgement of receipt, and no way for the customer to track where their request is in the process once it has been sent.
For businesses going through what is already a significant transition, this adds unnecessary friction and uncertainty at exactly the wrong moment. For the bank, it creates processing overhead, data quality risks, and a poor final impression of a relationship that may have spanned years.
Behaviours we were driving
Behaviours we were discouraging
TBC — step description to be added.
TBC — step description to be added.
TBC — step description to be added.
The current state These four pages are the paper form Business Banking customers must currently complete to close their accounts. It is posted to the bank, offers no confirmation of receipt, and leaves the customer with no visibility of where they are in the process. The digital journey we are designing replaces this entirely — giving customers a clear, step-by-step online experience with real-time status and no ambiguity.
TBC — metric to be added
TBC — metric to be added
TBC — result description to be added.
TBC — result description to be added.
TBC — result description to be added.